Overview:

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This innovative window design for Zivame’s "Dekho Maine Kya Kiya" campaign captures the empowering message of the brand's online presence, bringing it to life in a dynamic, offline display. Drawing inspiration from a showreel, the designer crafted a circular structure with elements that form the shape of a bra, which immediately aligns with Zivame's core product—innerwear. The centerpiece of the display features four rotating circular frames, each containing imagery from the campaign that highlights confident women embracing their desires and passions. These circular elements are not static; powered by a motor, they rotate smoothly within the bra-shaped structure, symbolizing the energy and confidence Zivame’s innerwear instills in its wearers.

The display is complemented by empowering text like “Give shape to your inner desires” and #DMKK, reinforcing the campaign’s message of self-confidence and self-expression. The regional text adds an inclusive touch, ensuring the campaign resonates across different demographics.

The movement of the circles, combined with the bold visual design, captures the attention of passersby, while subtly conveying the transformative confidence that Zivame promises. This interactive, visually compelling display successfully bridges the gap between the brand's online and offline campaigns, creating a cohesive narrative of empowerment.

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Key Elements:

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Central Structure: The core of the display is a large circular framework with an overlay in the shape of a bra, symbolizing the product. This frame holds four smaller circular panels inside, each of which rotates, adding movement to the display.

The rotation is powered by a motor installed at the base of the structure. The motor drives the ball bearings connected to the smaller circular frames, enabling smooth and continuous movement of the images displayed within these circles. This gives the impression of constant activity, symbolizing the dynamic confidence that the campaign portrays. The structure is made from MDF, allowing for both ease of movement and the capacity to bear the weight of the rotating circles. The use of ball bearings ensures minimal friction and a seamless rotation effect.

The motor and bearings work in tandem to create a synchronized motion for all four circular panels. This ensures that the focus remains on the changing visuals inside the structure, while the bra-shaped frame stays stationary, emphasizing the symbolic design.

 

Side Reels: The side reels are made of MDF and are self standing.