Overview:

This series of display designs was crafted for Arvind Sports Lifestyle Limited for the AW18 tradeshow, showcasing a selection of premium footwear brands. Each brand was thoughtfully presented with its unique aesthetic, staying true to its heritage and target audience, while aligning with contemporary design elements to enhance product visibility and engagement.

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Brands:

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Arrow: The Arrow display exudes classic elegance, reflecting the brand's rich heritage as a premium footwear line. With a sophisticated layout featuring structured wooden shelving, the setup presents Arrow's range of formal shoes in a clean and organized manner. The neutral backdrop and spotlighting create a refined shopping experience, emphasizing the brand's identity of timeless craftsmanship and understated luxury. The focus is on premium leather shoes, designed for the discerning customer who values tradition with a touch of modernity.

 

U. S. Polo Assn.: For U.S. Polo Assn., the display conveys a sense of sport and leisure. With a color scheme inspired by the brand’s classic red, white, and blue, the layout echoes the sporty and casual vibe that USPA is known for. The sneakers and casual shoes are displayed in a dynamic fashion, appealing to an active lifestyle. The display is designed to feel approachable, with a focus on comfort, versatility, and classic American style, in line with the brand's heritage of celebrating the sport of polo and its casual, yet refined, aesthetic.

 

Aeropostale: The Aeropostale display captures a youthful and urban feel, featuring bold prints and vibrant colors. The brick-patterned backdrop, combined with dynamic lighting and graffiti elements, gives a street-style vibe that resonates with the brand’s youthful audience. The casual footwear is showcased in an engaging and creative manner, aiming to connect with a young, fashion-forward demographic. This display emphasizes fun, freedom, and a laid-back attitude, mirroring the brand’s core values of individuality and self-expression.

 

Flying Machine: The Flying Machine display is characterized by its industrial, urban-chic design. With metal frames and a minimalist layout, the focus is on showcasing the brand’s edgy and experimental shoe designs. The use of sleek shelving and contemporary fixtures complements the youthful, rebellious spirit of the brand. The display appeals to the trend-conscious customer, with a modern twist on casual footwear that’s innovative and daring. The setup creates a bold visual impact, aligning with Flying Machine's cutting-edge style and its focus on pushing fashion boundaries.